Acquisition Marketing Manager - Taxi

Job Title

Location: Fountain Street, Manchester

We’re BookingGo, the ground transport division of Booking.com. We’re the ones who empower people to get where they’re going. Whether they’re taking the wheel or sitting back and leaving it to the driver. Whether they’re heading straight from A to B or enjoying the freedom to go wherever their journey takes them.

To do that, we operate multiple brands:

  • Booking.com – We’re the transport arm of the world’s leading travel booking site and provide car rental and taxi options for customers
  • Rentalcars.com – The world’s biggest online car rental service, putting customers behind the wheel at over 50,000 locations worldwide.
  • Rideways – Finding the best way for each customer to get from A to B via pre-booked taxi services

With our HQ in Manchester, we’re part of the worldwide Booking.com family. At the same time, we’re proud of our own unique identity. Speaking 42 languages, our 1,800+ staff come from all over the world, just like our customers. What brings us together is our love of adventure: our own as well as other people’s. It’s easy to be passionate about a job that enriches so many lives on a daily basis, and our workplace reflects our passion, our diversity, our global focus. Just search “Manchester’s coolest office” and see for yourself. And we’re in good company. Together with priceline.com, KAYAK, agoda.com, and OpenTable, we’re part of Booking Holdings, the world leader in online travel and related services.

The Role

This is a strategic role within the BookingGo Marketing team, focused on our Taxi products for Booking.com.  It’s focus the acquisition of new customers through paid channels to our pre-book and on-demand taxi products, working alongside multiple marketing performance teams in Manchester and Amsterdam.

You will work on the customer acquisition strategy, covering all paid search activity, SEO and advertising. This will require close liaison with multiple teams and management through a matrix structure to deliver the strategy and results set by you and the business.   Alongside the Marketing teams you will be working closely with the Data and Insight team to identify and size new customer opportunities, and ensure we can effectively track, measure, evaluate and ultimately improve channel and campaign performance. You will also be working with our Commercial and Product teams and will need a detailed understanding of our product and commercial strategy to effectively leverage and communicate this to teams delivering the plans.

Remit Includes

  • Setting the strategy for paid and earned acquisition channels for existing and new taxi products
  • Identifying customer and market opportunities, working in partnership with the Insight and Analytics team
  • Gaining a deep understanding of customer needs, motivations and purchase behaviours for the product
  • Collaborating with relevant Marketing and Product teams to deliver marketing objectives and campaigns
  •  Identifying improvements to acquisition performance in channels and onsite experience, and shaping roadmaps to implement any changes that are required
  • Ensuring we have the right reporting and tools in place to effectively track, measure and evaluate channel and campaign performance
  • Development and testing of new paid performance led activity for Taxi products
  • Work with the BookingGo and Social teams to develop an upper funnel strategy and appropriate measurement metrics

About You

  • You have a data-driven and results-focused approach
  • Adaptable and resourceful, you are looking for a role that gives you both autonomy and accountability
  • You are a very strong communicator with excellent presentation skills, capable of working with colleagues throughout the organisation, whatever their discipline or seniority.
  • You are passionate for and have a good understanding of new technology and digital trends

Essential Skills

  • Proven experience as a thought leader
  • Can influence and drive an agenda, without direct line management
  • Strong Commercial acumen, can link behaviours to business benefit and build compelling business cases
  • Ability to deliver accurate, relevant and timely information, based on solid research
  • Experience of working with Google Analytics
  • Experience with paid search

Desirable Experience

  • Experience of working in / for an eCommerce organisation
  • Experience of working in / for a multi-channel organisation
  • Google Tag Manager
  • Microsoft Office / G-Suite