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Weâ€™re BookingGo, the ground transport division of Booking.com. Weâ€™re the ones who empower people to get where theyâ€™re going. Whether theyâ€™re taking the wheel or sitting back and leaving it to the driver. Whether theyâ€™re heading straight from A to B or enjoying the freedom to go wherever their journey takes them.
To do that, we operate multiple brands:
With our HQ in Manchester, weâ€™re part of the worldwide Booking.com family. At the same time, weâ€™re proud of our own unique identity. Speaking 42 languages, our 1,800+ staff come from all over the world, just like our customers. What brings us together is our love of adventure: our own as well as other peopleâ€™s. Itâ€™s easy to be passionate about a job that enriches so many lives on a daily basis, and our workplace reflects our passion, our diversity, our global focus. Just search â€œManchesterâ€™s coolest officeâ€ and see for yourself. And weâ€™re in good company. Together with priceline.com, KAYAK, agoda.com, and OpenTable, weâ€™re part of Booking Holdings, the world leader in online travel and related services.
This is a strategic role within the BookingGo Marketing team, focused on our Taxi products for Booking.com. Â Itâ€™s focus the acquisition of new customers through paid channels to our pre-book and on-demand taxi products, working alongside multiple marketing performance teams in Manchester and Amsterdam.
You will work on the customer acquisition strategy, covering all paid search activity, SEO and advertising. This will require close liaison with multiple teams and management through a matrix structure to deliver the strategy and results set by you and the business. Â Â Alongside the Marketing teams you will be working closely with the Data and Insight team to identify and size new customer opportunities, and ensure we can effectively track, measure, evaluate and ultimately improve channel and campaign performance. You will also be working with our Commercial and Product teams and will need a detailed understanding of our product and commercial strategy to effectively leverage and communicate this to teams delivering the plans.